Sideways Marketing

Posted by Tom Wark on Jan 17, 2005

Over at Spittoon, Andy makes note of the fact that the movie Sideways isn’t just inspiring awards but also some marketing angles, particularly a map of the Santa Barbara wine country through the Sideways lens.

Well, this must only be the beginning. Over at Winebid.com, the online auction house, they are marketing a selection of wines that have were featured in one way or another in the movie. Not just the Santa Barbara Pinots, but also the Bordeaux, Italian and Cabs that had cameos in the film.

Winebid.com writes:
  "At WineBid.com we’re offering 1961 Cheval Blanc, 1988 Sassicaia, 1995 Opus and many of the other extraordinary wines that played supporting roles in the film. Also included are other fine wines from the producers mentioned in the film."

Among the "Sideways Wines" you can bid on:
-2002 Andrew Murray "Gainey Vineyard Syrah ($25)
-2003 Byron "Santa Maria Valley" Pinot Noir ($20)
-1961 Chevel Blanc ($750)
-1961 Domaine De La Romanee-Conti La Tache ($700)
-1988 Tenuta San Guido Sassicaia ($200)