Soft Red (state) Wine
Red Staters ARE drinking wine, it’s just not what those of us in the Blue States think they should be drinking.
Consider, again from Wine Business Monthly’s latest issue that contains a list of "The Hottest Small Wine Brands of 2004, the case of Oliver Winery.
Located in Bloomington, Indiana, Oliver produced 140,000 cases in 2004. Their number one selling wine was something called "Soft Red Wine." No vintage. No varietal on the label. In fact the wine is made from Concord Grapes. It is in fact a sweet, soft, red wine. The grapes are purchased from Washington, Oregon, Michigan and California.
According to owner and winemaker Bill Oliver, "There is an overlooked market segment in sweet wines the big boys aren’t making."