Where are the Winery Blogs?
I continue to be astonished at the near total lack of U.S. wineries maintaining blogs. I’ve looked around and I can’t find more than three:
Anomaly Vineyards (Napa Valley) maintain a blog that chronicles the goings on in the vineyards, in the cellar and in the market place of an ultra premium brand. (disclosure: client)
Atelier Winery (Healdsburg) maintains an occasionally updated blog that appears to be aimed at wine club members but has some interesting information nonetheless.
Bradley Cooper’s Wine & Vine BC (British Columbia) is not so much a winery blog as it is a winemaker’s blog, and he does a really great job.
I’m reminded of the time it takes to maintain and continually update a blog when I consider why there are so few winery-relate blogs. But even an ongoing diary of daily events I think would appeal to a substantial number of wine lovers.
Many wine drinkers have a pretty romantic idea of what happens at a winery. Many think it’s a matter of blowing fairy dust upon the vines, getting together a happy clan of pickers to sing and bring in the grapes, then cheerfully stomp the grapes into wine. Meanwhile, in between there’s just a string of fine dinners and tastings to enjoy.
It’s kinda different than that. Maybe the illusion is something best kept in place. Still, this is one PR fella who is convinced that a regularly maintained winery blog would not only be a service but a boost to business.