“Hollywood & Vines”

Posted by Tom Wark on Jun 15, 2005

The "Sideways Effect" Begins.

Actor Jason Priestley is filming a new television series entitled "Hollywood & Vines" in which the former 90210 star takes us on a "road trip" to the West Coast’s wine regions. The British Columbia native is putting particular stress on his home region where they are producing stellar wines. All this emanates from the success of Sideways.

I’ve heard word from other very good sources that other wine series are being considered in Hollywood, including one from a Major Producer you all know, but I’ve been sworn to secrecy on that one. I suspect that advertisers like the demographics associated with wine drinkers as well as the success the subject matter of wine has demonstrated.

Priestley is not new to wine loving. My recollection is that he once invested in the most unique and ground breaking wine magazine this country has ever spawned, "Wine X Magazine".

According to the reports, "the first season’s 13 episodes [of Hollywood & Vines] are being shot at wineries, wine festivals and five-star restaurants in the Okanagan, Washington state, the Napa and Sonoma Valleys in California, France, Italy and Chile."