Labeling Wine Art
Much more than other products, the packaging of wine is considered to be a work of art, or at least more artistic than your average soap label.
Designing a label is a complex thing. Is it for a shelf? Is it a wine more likely to end up on a restaurant’s table? What message should it send?
Add to this that more ego is wrapped up in a winery owner’s label than any other aspect of their business, even the juice behind the label in many circumstances.
Wine label art is currently on display at the San Francisco Museum of Craft and Design. Both graphic designers and artists’ work is on display that represents 25 wineries. It should be an interesting show.