1. Provide more wine-related education to readers

2. Play a stronger editorial role in the battle to preserve small wineries against wholesalers

3. Engage more readers in dialog via the comment section of this blog

4. Publish more interviews with creative and fascinating wine people

5. Give FERMENTATION advertisers an enthusiastic readership of wine lovers

6. Do much, much more to promote the work of outstanding wine bloggers

7. Find a GREAT & INFORMED palate to offer wine reviews at FERMENTATION

8. Work hard to assure no conflict of interest between FERMENTATION and Wark Communications

9. Offer an increased diet of book reviews to Fermentation’s readers

10. Not get sued or change this blog’s URL

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