A Primer on How Wineries Can Lose 25% of their Profit
If there are any wineries out there who are looking at the prospect of losing their right to self distribute their wines to retailers and restaurants, they should read THIS STORY about the impact of such a turn of events in Virginia.
Wineries facing this possibility should also ask themselves:
-How much of your profit margin should you give to wine distributors to do a job you can better?
-Who is best at representing your wine: a commissioned based distributor sales rep or you?
-What would be the impact of immediately losing 25%-30% of your revenue?
To consumers who like the idea of having access to a wide variety of wines and to wine retailers who like the idea of offering the wines they really WANT to offer, you need to ask yourself if you are willing to sit still as open markets for wine are shut down for the economic sake of a very very small sector of the wine industry: distributors.
There should be a very simple goal in the minds of wineries, wine retailers and wine consumers: A well-regulated, free, open national market for wine.
Virginia wineries lost access to a free and open market for wine sales even in the their own state.