Middle Aged Males & the Fermentation Wine Blog
The results of the recent "Meaning of Wine Blogs" survey held at this blog will be released here soon. However, in a run up to that I need to talk about what the survey represents. Actually, I mean to say WHO the survey represents.
Let’s look at the demographic data of those who took the survey.
35%—Post Grad Degree
WORK OR STUDY IN A WINE RELATED FIELD
What you are looking at is good snapshot of the FERMENTATION Reader: Greater than average education and income, mainly male, just south of middle aged and likely to work in or around the wine industry.
What’s interesting is if I look at the demographics of survey takers based on whether or not they identified themselves as working in the wine industry or not, there is very little differences between the two groups. What I think this means is…A wine geek is a wine geek, regardless of whether or not they work in the world of geekdom.
Is this overall profile of the FERMENTATION blog reader very similar to the average wine blog reader? I do think it’s different, but not hugely different. I’d guess that the average wine blog reader is younger than my reader, has a slightly lower income and perhaps less likely to have a Post Graduate degree. And of course, the average wine blog reader is less likely to work in the wine business than the FERMENTATION reader.