Survey Results: The Meaning of Wine Blogs
What’s the meaning of Wine Blogs (according to those who read this one)?
The survey we launched last week attracted 172 responses, a decent sized sample. Here’s what I’ve discovered is that meaning:
To FERMENTATION Readers Wine Blogs are a very trustworthy source of wine commentary and information that is apparently craved on nearly a daily basis that also rival wine magazines as the source they’d turn to for reliable wine reviews. Wine blogs are most appreciated for their regular updating, the independence of the voices behind them and the interaction they, leading the readers to turn to a good number of other wine blogs.
It should be no surprise that readers of wine blogs give a fairly ringing endorsement to wine blogs. But with that bit obviousness out of the way, let’s look at some details that don’t jump out of the survey numbers.
Below are some of my observations. CLICK HERE TO SEE ALL THE RESULTS.
(If you are a wine blogger, there is note at the bottom of this post for you)
THE REVIEW SEEKERS
Among those who cited "Reviews" as the subject that most attracts them to wine blogs, they were far more likely than the average survey taker to name Reviews On Internet Wine Forums as their preference to get reliable reviews of wines. And, they were much more likely to have purchased a wine after seeing it reviewed on a blog. Yet, they were much less likely to name "Interaction via Comments" as one of the elements of the blog format that most attracted them. What I’d love to see is this question asked of readers at blogs that actually do publish reviews.
MY WOMEN….BLOG READERS
Because there appear to be so few women readers of this blog I wanted to try to get some idea about them. They are much more likely to work in the wine industry than the average survey taker. They are also much more likely to other gossip, fashion and food blogs than the average survey taker and less likely to read sports and political blogs. I’m not sure what to make of this. If I want to attract more female readers (and I do!) should I perhaps add regular posts about wine country gossip? I could snap pictures of snappily dress women at wine events. But it turns out women are also more likely to read food blogs. Maybe more food and wine posts?
This I found Interesting, of those who say they read more than five blogs regularly, there was no significant difference in the way they answered the other questions. No correlation to gender, where they work, their age, education, etc. These folks are only slightly more likely to use a "Blog Reader" to view their favored blogs. These folks appear simply to have a greater desire for diversity.
Of those survey takers who named Blogs as the place most likely to find reliable wine reviews, the only significant difference between them and other survey takers was that they tend to be much younger, tend to call blog-based information more reliable and are heavier blog readers.
It turns out that by parsing the data from this survey I don’t find too many significant differences between classes of answers, suggesting that the straightforward results of the survey are a pretty good snapshot of this blog’s readers. The question remains, what is the difference between FERMENTATION readers and the basic class of blog readers?
So here’s what should be done: IF YOU ARE A WINE BLOGGER, EMAIL ME ([email protected]) AND LET ME KNOW IF YOU ARE WILLING TO PUT A PROMINENT LINK ON YOUR BLOG TO A NEW SURVEY SO THAT WE MIGHT COLLECT A LOT MORE DATA ABOUT A BROADER RANGE OF WINE BLOG READERS. I’LL SET UP THE SURVEY.