Wine Blogs & Wine Enthusiats…Together At Last
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Wine Enthusiast Magazine has waded into the world of blogs by utilizing a great industry resource: Jim Gordon.
The new blog is entitled, UnReserved—a pretty darn good name for a blog that based on the first few posts will be living up to that name.
Gordon is a journalist. He’s been a journalist for quite some time. Jim was senior editor at the Wine Spectator, was Editor at Wine Country Living, and is currently the editor of the venerable trade publication Wines & Vines. I would imagine this blog will be a nice outlet for a journalist of Jim’s caliber and access since not nearly all the stories that come his way and ideas that occur could possibly make it into print.
The current post on UnReserved is about the Two-Buck Chuck Double Gold surprise at the California State Fair Wine Competition. It surprised a lot of folks and probably helped sell an extra 100,000 cases or so of the Trader Joe’s brand. Jim posses the questions:
"How could this happen? A clearly simple, undistinguished wine is picked
by multiple judges as a standout in its class, over presumably stiff
competition?"
His answers to the question are pretty interesting and come with a blind tasting of the Two Buck Chuck.
What’s nice to see is that in it infancy there are folks commenting on the UnReserved Blog already. My hope is that this continues as it seems likely that this blog will attracted a fairly sophisticated group of readers.
I did notice that there is yet no blogroll on the nicely designed blog, though the willingness to link out of the site is clearly there. This suggests a list of recommended blogs, wine sites and resources will eventually arrive.
UnReserved is a nice addition to the blogosphere and continues the growing interest in this medium by professional writers, journalists and wine publications, a trend I expect to continue.
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Take the leap….
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