Why Ads On Your Favorite Wine Blogs Are GOOD!!
There has always been a bit of a cringe-factor among wine bloggers when it comes to the issue of running advertisements on their blog. It results, I think, from an intense desire to try to show themselves as being apart from mainstream publications that make their money off ads and who have always been accused of showing favoritism to those who run ads in those magazines.
But, advertisements are GOOD for Wine Bloggers as well as readers of Wine Blogs.
The vast majority of of folks that take ads on their wine blogs, and there are not many, are able to charge anywhere between $20 and $200 per month for a spot. The first thing to recognize is that if you are willing to show favoritism to an advertising client just to get, say, $100 per month for an ad on your blog then you clearly have more pressing problems than the compromised nature of your character.
But here’s what’s GREAT about Blogs that take ads: They motivate the blogger to create a better product (blog). No one wants to sell and ad to a company then see their readership languish or decrease. And in the world of blogging, readership increases as you increase your postings and as you keep your postings compelling for the audience you write for and for the audience your advertisers hoped to reach.
As you can see, we take ads at FERMENTATION. We sell companies these ads because we can. And the fact that folks do want to advertise on a blog that originally was created just for me to to spout off is a source of pride. But I don’t think I’m any different than the vast majority of wine bloggers: I want to make sure that those who have expressed this kind of confidence in me and my blog are rewarded…and I’m not embarrassed by not living up to their expectations. That means I try to continue to make FERMENTATION a blog that more and more of a particular audience will want to read.
This is why ads on Wine Blogs are a good thing. They motivate the blogger to give you a better blog, whether you are an advertiser or a reader.