Who needs confirmation that the name you place on a wine brand is extraordinarily important? Who needs confirmation that one’s ideological world view is reflected in their purchasing habits?
If you need either, here it is: Ben Smith at the Politico blog reports that sales of "Palin" Syrah have dove at a San Francisco wine bar since Sarah Palin was tapped to be John McCain’s Vice Presidential running mate.
The wine bar is Yield Wine Bar on 3rd Street. The actual wine in question is the 2006 Palin Syrah, a Chilean import.
No one should be surprised that the name of a wine affects it sales. If you aren’t sure of this go ahead and start a new wine brand and call it "Hitler’s Estate".
What’s really interesting about this little convergence of wine and politics is the confirmation it offers that that one’s ideology can determine how one spends their disposable income. But not just that. It also demonstrates how the most ridiculous and tiny coincidence can spark one’s ideological mindset to override one’s consumerist tendencies.
This of course begs the question, Where is the new wine brand called "Change"? Would it sell? Would it sell particularly well between now and January? Would it sell particularly well in San Francisco? Would it sell particularly well in Republican City, Nebraska?