Wine Isn’t Funny
I was sent the video below and laughed upon viewing it. I laughed hard. It could never find airing on any network or channel in this country. Still…very funny. (Kids, avert your eyes)
But here’s the thing. This video file is labeled "Best Beer Commercial". It got me thinking, what about the "best wine commercial".
I went to Google and typed in "Best Beer Commercial". To quote Google: "About 50,500" pages with these words are indexed with the search engine.
Then I searched on "Best Wine Commercial". Google says 5 such pages with these words are indexed in the search engine.
This bit of GoogleMinutia should give us an idea of just how insignificant video is to the sales and marketing of wine in the United States. Much of it has to do with the relative size of the U.S. wine market vs the U.S beer market.
This commercial also brings up another set of questions: Is Wine Funny? Should it be Funny? Can it be funny? Would it help sales if it were funny?
We all know beer is funny. When was the last time you saw a beer commercial that was even remotely serious. Maybe ironic. Maybe celebratory. But in the main, beer is presented as being the source of comedy when presented in television commercials. Have you ever seen a funny wine commercial presented on television? How about on radio? What about in print? (maybe a few in print) I’m sure there must be some examples of funny mass-marketing for wine. But I just can’t recall it.
After all, what’s funny about having to spend the equivalent of over $100 per gallon to drink a good wine?