Blogging and “The Reveal”
With the American Wine Blog Awards coming up soon, I've been thinking a great deal about the function of wine blogs. But today I've been thinking about their function not for the reader, but for the writer.
Jeff of The Good Grape blog notes in the comments section of this post of mine that he sees "a
thematic current running through your posts lately, similar to an
authors "period" whereby their mood imparts an imprint on their work,
unbeknownst to the author until some level of hindsight."
Jeff is a good observer.
Whether it's just Jeff who has noticed a melancholy tone of late in this blog or if it is others who have noticed it but not mentioned it, FERMENTATION has always been a vehicle for my own need to explore and express my mood and feelings. The connection to wine is always there. This is a blog about wine. But it's also a blog about me and my current disposition and what is personally affecting me. And it always will be.
For me, in the current case, the key is to let that state of melancholy or despair or disappointment or regret to somehow become a prism through which insight into wine and the wine business can be reflected. If I succeed at this, I actually find my own personal disposition and feelings tempered and lightened when I feel the weight of disenchantment enveloping me. But success can also mean heightening feelings of joy and delight that may have inspired a post.
Today this blog has a tempering effect on what is otherwise a radically depressing day for me. And I'm grateful that it functions in this way for me.
But, I think it's important for readers to imbibe from blogs (or any writing) with the kind of discerning eye that Jeff from the Good Grape brought to FERMENTATION today. If they do, I think it's likely that more layers than the wordy surface will be revealed. These other layers may or may not be of interest to the reader. But without being willing to peel them back, I think we are likely to miss a few things.