They Must Be MADD—Jumping the Shark
I could be wrong, but it appears to me that the folks at Mothers Against Drunk Driving have finally Jumped The Shark with this plot line twist in their never ending saga to demonize alcohol and alcohol drinkers:
"MADD peddling margaritas—sans alcohol, of course"
The constant crusaders against all things drinks, alcohol, cocktails, wine and beer will begin distributing their own brand that include a virgin Mojito, Margarita and Pina Colada, a virgin Lager & Lime, non-alcohol red and white wine and a virgin sparkling wine.
Isn't this a little like the Tipper Gore producing a porn movie where all the actors wear clothes?
According to Chuck Hurley, CEO of MADD, "What's important to us is that a designated driver should be sober —
not just the least drunk. So a virgin cocktail perhaps
would be a little more festive than just a club soda and lime and allow
the person to participate in the festivities but be the sober driver to
get people home."
And why not have the designated driver belly up to the bar and demand, "Give me one of those tasty Mothers Against Drunk Driving Mojitos and two shots of Tequila for my friends over there."
I want to be the guy walking around Joe's Place with a bottle of "Mother's Against Drunk Driving Lager" in my hand…just to see what real ridicule feels like.
MADD's public agenda—reducing drunk driving—is admirable. But its tactics have demonized drinkers and alcohol in general. That's not a particularly rare set of tactics here in America where Puritans sought a community of believers governed by God's law, Prohibition not only was enacted but also lasted for more than a decade and where debates on whether or not alcohol ought to be sold on Sundays really do happen.
But a MADD Margarita?