The State of My Ego and Six Years of Wine Blogging
On the sixth anniversary of starting this blog, I see that I've produced 2,170 posts in those six years of blogging about wine, the wine industry, wine politics, wine public relations and marketing, and my affinity for bourbon.
However, all those blog posts aren't what interest me today as I reflect on the past six years of writing under my own name for public consumption. What interests me is why I, and other wine bloggers, do it. Though difficult to tether all wine bloggers to the same explanation, it is significant that we all have something in common:
1. Our blogging is meant to attract (or at least results in attracting) attention to ourselves.
2. We are, for the most part, uncompensated for our blogging
3. We believe the opinions and thoughts laid out in our blogs are worthy of attention and consideration.
Is it all merely an exercise in ego stroking?
No…not entirely, though anyone who denies that writing for public consumption is an act of ego stroking, particularly when it is unpaid writing and meant to be read by strangers and acquaintances alike, simply must engage in a bit more honest self reflection.
For me, in November 2004, the key point was #3. I honestly believed that after having spent 15 years writing on behalf of clients and their brands, that my own personal thoughts and opinions on the ebb and flow of wine industry matters were worthy of consideration. I admit giving in to self reverence.
Today my motivation is somewhat different. There is a great deal going on after six years of working this blog that keeps me motivated.
First, writing commentary and essays on a daily basis has become a part of my daily routine that serves the necessary act of exercising my powers of observation and reflection.
Second, blogging has actually become an act of self indulgent relaxation—a development I don't fully understand.
Third, though I write about a variety of topics, my semi-regular forays into wine politics on this blog satisfy my desire to try to draw attention to certain kinds of reform this industry badly needs.
Fourth, advertisers on this blog deserve to continue to have as vibrant a platform as possible for their marketing efforts to gain interest from this blog's readers.
Fifth, this blog represents the best tool I can currently fashion to generate and control the kind of conversations I want to have.
The 2,170 posts over the past six years comes out to 361 posts per year, beginning November 29, 2004—meaning I've failed by a sliver to live up to the idea of a "Daily Wine Blog". Going forward, I'll just have to work harder to serve my ego.