13 Words About Wine and the Luxury Of Ignoring Them
Looking over the agenda at the 4th Wine Bloggers Conference set for July 22-24, I came across a pretty interesting looking session: "Ignite Wine".
It's described this way
"At an Ignite show, volunteer presenters each have five minutes to enlighten the audience on a subject of his or her choice. The key is the format: each speaker must bring 20 slides, each automatically set to advance every 15 seconds"
Sort of a well-organized, well-wired soap box dipped in wine.
However…five minutes? That's too easy. The real challenge would be to get your point across in convincing fashion in 60 seconds. There's a challenge. The necessary preciseness, the well-chosen five words instead of ten, the quick and nimble pivot from premise and proposition to your roll out of convincing support, all moving naturally and obviously into your well put summation and conclusion…and all in 60 seconds.
It goes back to that simple truth of writing: it's much more difficult to get your point across in fewer words than in many…always. Put another way, less is more…difficult.
Try this: Re-Write the following sentence using only 13 words or less.
"The Russian River Valley has long been home to an array of accomplished Pinot Noir, Chardonnay and Zinfandel producers, many of which produce wines under 15% alcohol."
___ ___ ___ ____ ____ ____ _____ ____ ____ _____ _____ _____ _____
It's just not that easy. But it is fun to try if you like to write. However, I tend to use too many words myself when writing on this blog. I think it's a combination of a lack of patience I possess when trying to get my thoughts out and the luxury of not having my words constrained by the limits of the proper length of a press release, marketing and sales copy, twitter posts or other career related writing.
The Ignite Wine session at the Wine Bloggers Conference should be tons of fun. I'm looking forward to it because it strikes me as the perfect venue for aspirational communicators with something to say. I'm thinking I might even use the session to make the case for using fewer words in blog posts.