If You Get A Chance To Write About Wine, At Least Make An Effort
It’s a worthwhile story if a little fawning. But this pretty good story about new wine clubs on the scene is ruined out of the gate by its reliance on old tropes, red herrings, stereotypes and downright fables:
“Millennials love buying wine so much it’s shifting sales of vino to the internet, as is the natural progression of all things beloved. Millennials “getting into wine” is the antithesis of what was once deemed an elite hobby, much to the chagrin of wine snobs. But at last, the democratization of wine is here — and there’s nothing they can do about it”
Drinking wine was never considered an elite hobby by anyone younger than 80 years of age. But it does have a nice “barbarian-scaling-the-walls” quality to it.
Then there is that reference to the “chagrin” of “wine snobs”. How do you sit in front of a WORD doc and start off a story about innovative wine club companies by disparaging a group of people you don’t know, don’t know exist, nor can confirm they are what you say they are: chagrined. I just don’t get why a writer would so willingly degrade their own work so quickly out of the gate.
What I don’t understand, in the end, is why a writer is so ready to fall into disparagement. Did he meet some snobs who were hoping to “do something” about these wine clubs, but are upset they can’t?
Moreover, all this comes in the story’s first paragraph…right up front. Yet, he never comes back to it. He never confirms there are wine snobs anywhere who care about, let alone know about, these wine clubs. It’s terrible writing and reporting.
One thing is clear. The quality of writers today being asked to write about wine has been downgraded considerably from years past.