Advertising on Fermentation

Advertising on FERMENTATION: The Daily Wine Blog—
Simple, Smart, Affordable & Profitable.

Put your brand’s message in front of a highly motivated, well-educated, affluent, wine-centric audience for a price far below the industry average. FERMENTATION is one of the longest running and most celebrated wine blogs publishing today. Founded in 2004, we were named “Best Overall Wine Blog” and “Best Business Wine Blog” in 2012. We blog every day, every week, year after year always providing readers a reason to come back.

SIZE OF READERSHIP
As of August 2012, FERMENTATION: The Daily Wine Blog attracts between 20,000 and 24,000 unique readers per month—making it among the best read wine blogs in the world.

DEMOGRAPHICS OF AUDIENCE
• 75% Male
• 70% are aged 30 to 60
• 60% have an annual household income of $100,000 or more
• 40% of readers have a graduate degree. 85% have a college degree
• More than 50% of readers work in the wine or hospitality industries
(based on August 2012 online survey of readers)

WINE AND FERMENTATION’S READERS
• 48% drink wine daily; More than 90% drink wine twice a week or more
• 50% of readers have more than 100 bottles in their wine collection
• 45% of readers spend $20 or more on a bottle of wine on average
(based on August 2011 online survey of readers)

THE COST OF ADVERTISING
• $200 Per month for a Square Tile Ad (167 x167 pixels)—$10 CPM
• $350 per month for a Long Rectangular Ad (167 x 334 pixels) $17.50 CPM
• 20% Discount on six month commitments

WHO SHOULD ADVERTISE?
• Wineries
• Wine Stores
• Online Retailers
• Wine Industry Service Suppliers
• Wine Industry Tech Companies
• Importers
• Wine Blogs & Wine Media Outlets
• Wine Industry Product Suppliers
• Accessories Providers
• Publishers

PAST ADVERTISERS ON FERMENTATION INCLUDE
• California Wine Club
• Wines.com
• Domenico Selections D’Italia
• Taste of Ohio Wines
• Inertia Beverage Group
• AVAWine.com
• The Wine Skewer
• Gold Medal Wine Club
• NY Wine Salon
• Northwest Signature Wines
• The WineryChannel.TV
• My Wines Direct
• Lenne Estate
• Wine Tasting Network
• K&L Wine Merchants
• RadCru.com
• Wine Library TV
• ZAP
• Wine Guerrilla

CONTACT INFORMATION
Tom Wark, Publisher, FERMENTATION: The Daily Wine Blog
Email: tom@warkcommunications.com
Phone: (707) 266-1445

Posted In: Uncategorized

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10 Responses

  1. Tom VanGorder - May 30, 2012

    Hi,
    My name is Tom VanGorder and I used to run marketviewliquor.com (@marketview), but have since moved on and am now working with a developer as their social engagement manager. I am still working with Marketview from a consulting standpoint and I am looking for some additional info on the above pricing for advertising. If you could please give me a call or send me an email at your convenience that would be appreciated. Thanks for your attention.
    Tom VanGorder

  2. GRIGOR GRIGORYAN - November 8, 2012

    I am Grigor Grigoryan. I am looking for job. I am a Russian citizen. I am a winemaker. I am a camdadate of the sciences in technology. I am gradueted from Moscow State University of Food Production. I have the work expierances. I have two patent. If there is need I can produce all my documents and my CV. I am interested in table wines, dessert wines , Sherry wines ( my thesis ), icewines and Brandy. At present time I live in Armenia, with my pearents. I am a alone. Please for contect E-mail or facebook.

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