“Let me re-phrase that…”
It’s pretty rare for a wine PR person to actually have damage control to do over an unfortunate statement a client or boss makes to the press. In fact, in 15 years of working in wine PR, I’ve never had such a situation arise. It’s not that I’m particularly great at prepping my clients well for meeting with the press. It’s just that there is very little a thinking vintner could say that would create too much of a stink.
Some people don’t have it that easy.
Just-Drinks.com reports that the Spanish Foreign Minister, Michel Angel Moratinos, told the press that he’s a lover of French wines and that he didn’t really know that much about his own country’s producers.
As you might imagine, Spanish wine producers aren’t that happy and are offering to "educate" the Mr. Moratinos.