4.5 Million Cases of Wine Needed!
If MKF Research is right, and they usually are, California wil need to produce an additional 4.5 million cases of high end wine, give or take, in order to satisfy demand by 2010.
MKF is the wine industry premier wine research company and often releases various statistical reports and forcasts for the industry. In their latest Monthly Report they forecast that a combination of increased demand and a slowdown in yields over recent vintages will mean that another 18,000 acres of vines will need to be planted to meet demand for high end California wine.
How does this work out?
-Let’s say an average these new vineyards yield 4 tons of grapes per acre: 18K x 4 = 72,000 tons of grapes
-A ton of grapes gives you about 150 gallons, give or take, of wine: 72,000 x 150 = 10,800,000 gallons
-It takes about 2.4 gallons of wine to fill a 12 bottle case of wine: 10,800,000 / 2.4 = 4,500,000 cases
I have no doubt Californians will step up to the plate and get these acres planted lickety split. But where will these new vinyards go? Mendocino, Sonoma Coast, Marin County, Lake County, Suisun County and the central coast. Look for Sonoma’s appellations to be filled in where they can get country approval to plant them. It’s becoming more and more difficult to get approval for vineyards.