They aren’t all Bad…
Let it not be said that FERMENTATIONS is a blog that only bashes wholesalers. The fact is, beyond dong a great job of getting wine on the shelves SOME Wholesaler organizatons are doing the right thing. One of the right things the MA Wholesalers are doing is trying to convince minors not to drink and not to drive drunk.
This press release outlines a little program they are engaging in along with the Century Council to help in that regard.
The fact is, anyone involved in alcohol commerce has a responsibility to adopt higher standards when it comes to facing the social welfare issues that come with the territory. Directly doing this, as in trying to prevent more drunk driving is quite admirable. Trying to convince youngsters not to drink is also admirable.