Wine Prose Launch New Online Publication
It’s interesting that over the past 4 years or so there has not been a new comprehensive wine information website launched. As a marketing vehicle, the demographics of wine drinkers and those who consume wine information is pretty alluring. Of course that lure has to be balanced by the cost of marketing such a website as well as filling it with compelling content.
Wine Review Online is the first to take a stab at providing original and compelling wine information on the web since the demise of WineToday.com. And from the looks of those behind the project as well as the writers who are involved, wine lovers how something to look forward to.
The brains behind Wine Review Online are Michael Franz and Robert Whitley. Both are experience and well respected wine writers who have been at it for a number of years. Whitley is the syndicated wine columnist for Copley News Service, maintains a wine radio show and is the director of three wine competitions. Franz is the wine columnist for the Washington Post and writes for a number of other publications as well as consults for restaurants.
Wine Review will publish bi-weekly and is free of fees. What makes it truly compelling is the quality of writers that Whitley and Franz have signed up to write for Wine Review Online:
Michael Apstein, Contributor to the Boston Globe
Gerald Boyd, a wine writer for more than 30 years for numerous publications
Mary Ewing-Mulligan, Co-author of "Wine For Dummies and President of the International Wine Center in New York and a Master of Wine
Paul Lukacs, Wine write for the Washington Times and Author of "American Vintage: The Rise of American Wine
Ed McCarthy, Author of Champagne For Dummies and a contributor to numerous wine publications
Marguerite Thomas, Travel Editor of The Wine News and author of the Los Angels Times Column "The Intrepid Gastronome".
It strikes me that Wine Review Online is one formula that has the chance to make an impact in the world of wine writing and wine publishing. Much will depend on the publisher’s ability to get out the word and create buzz for the new site.
There is a lot happening in the wine writing world today, which is probably a reflection of the state of the wine market. Two new print publications are on their way to market, the wine blog phenomena continues to bloom, most wine publications are seeing increased circulation and now we have Wine Review Online.
It’s a good time to be a wine fanatic