Why A Wine Club Just for Women? Men!

WomanI’m not a woman. So maybe I’m not physically equipped to understand the significance of the "First web community for women who love wine, travel and the best of everything."

Nevertheless, I’m going to give it a shot.

Karen MacNeil, one of America’s most important wine authorities explains the new website, womenwine.com, this way:

"As they do with fashion, food and design, women
have a special sensibility when it comes to wine. Part of learning
about wine is experiencing it first hand and while there are lots of
ways to do that, Women & Wine(TM) combines the best components:
great wines with unforgettable experiences."

I guess what I’m looking for here, then, is an understanding of that "special sensibility". I worked with one woman winemaker/winery owner who was convince that women make better winemakers because they are emotionally better equipped to nurture. While that always sounded right to me in a metaphysical kind of way, I’ve always had that distinctively male quality that demands you "show me."

Of course now we are getting into that sometimes nasty area of stereotypes. As a marketer, that area can mean bread and butter. We don’t call them stereotypes, however, when we think about marketing wine to a particular demographic. We call it "tendencies".

Women clearly have tendencies when it comes to wine drinking and wine buying. One is that women tend to do most of the grocery store wine buying. They also tend to view wine more than men do as simply an alcoholic drink, rather than as men are more likely to see wine, as a symbol or self defining part of their accomplished life.

Of course, womenwine.com is a pure marketing exercise in the same way that Beringer’s new wine for women, "White Lie" has nothing else at its heart beyond a new revenue stream.

But let’s take this new woman and wine venture on its face and ask, what is it about the female experience that suggests they need their own wine website/clubhouse? Julie Brosterman, founder of Womenwine.com I think answers my question when she explains in her press release, "Traditionally, the world of wine — from making
and teaching about wine, to buying wine in stores and restaurants —
has been male dominated, a ‘men’s thing’, but today women make 60% of
all wine purchases and account for over 50% of all wine consumption in
the U.S.," she adds. "http://www.womenwine.com/ will help women find
their own voice when it comes to wine and become smarter wine
consumers. The site provides a connection for women who share a passion
for wine and travel."

Men. It’s because of men that women need their own wine club. Being a man who has for nearly two decades attempted to dominate the making and teaching of wine, I suppose I understand Ms. Brosterman’s point…to a degree. I just still don’t understand what there is about wine and the wine experience that will be different when explored by the opposite sex. I remain excited to discover this.

Posted In: Wine News


28 Responses

  1. Barbara - October 28, 2005

    In my experience I have found many women tend to feel intimidated around men and wine.

  2. Steve-o - October 28, 2005

    I appreciate that, and that’s a shame – and definitely something that should somehow be corrected. But I still don’t get what women’s ‘special sensibility’ regarding wine is supposed to be. Well, I guess time will tell what womenwine.com thinks it is.

  3. Lorenzo - October 31, 2005

    well, i think the site itself offers some insight here:

    Julie Brosterman, founder of Women & Wine notes, “While men buy wine mostly because of a score or rating, women like to buy wine because of a connection, a story, and their delight in sharing wine with others.”

    so womenwine.com isn’t simply about women and wine. their slogan even reads: “wine, travel and the best of everything”.
    i reckon that’s how wine and the wine experience will be different when explored by the opposite sex: through the largely personal and subjective approach of women.
    in the light of that context, any process-oriented winemaking criticisms don’t even make sense.
    personally, i think it’s a fan-tastic idea and would like to see it grow to include members from all over the world. *thumbsup*

  4. Tom Wark - October 31, 2005

    I don’t think it’s a bad idea at all. Yet, with regard to process, I think the minute you join a “club” or organization dedicated to wine in one way or another you also commit yourself to process oriented winemaking criticism in one way or another. You will afteral begin to explore wine and make judgements.

  5. Lorenzo - November 1, 2005

    fair enough, but i think you should at least give them a chance to explore wine and make those judgements before you criticise them for it.
    i don’t agree with the preemptive nature of your protest; where are the specific references to instances where womenwine.com have fallen short in their approach? at least let them take-off before you shoot them down.
    i also think you’re missing the main point of the site: as a platform to allow women into to the world of wine – by women, for women.
    the wine experience itself may or may not be affected as a result and it may or may not be better than any other method of introduction into the world of wine. who cares?? how is that relevant to what they’re attempting to do?
    this club doesn’t take away from anything already established, so there’s no need to feel threatened by it.
    if i’ve missed the mark here, then i’m afraid i’ve failed to understand where you’re coming from.

  6. Catie - November 3, 2005

    I have mixed feelings about this site.
    Tom, I have a feeling that may be their main point of the site – a platform to allow women into the world of wine. At least, that is what I got out of it, along with the “warm fuzzies of wine sisterhood.” There is a side of me that reads into it they are giving women permission, their endorsement and a gentle pat on the back to enjoy wine.
    I live in a wine community where women are very dominant in the industry – from winemakers, marketing directors, and single owners of wineries and vineyards. My women friends, wine study club peers and I have been enjoying wine long before we ever got this site’s permission.
    Here is where I have mixed feelings: As a woman I found the site rather patronizing, but the retailer in me feels if it brings more dollars and education to the wine industry then it can be a good thing.
    And before I step down from my soap box, I had the same “militant” attitude when Beringer tried to market their “White Lie” Chardonnay – the low alcohol wine made for women. Who were they trying to kid? Sounds to me a low brix Chardonnay was dumped on them, got stuck during fermentation, so they did some creative marketing to rid of the stuff.

  7. Gourmets of Wine - November 19, 2005

    Why A Wine Club Just for Women? Men!

    [Source: Fermentation: The Daily Wine Blog] quoted: I worked with one woman winemaker/winery owner who was convince that women make better winemakers because they are emotionally better equipped to nurture. While that always sounded right to me in a me…

  8. Jakee - June 24, 2007

    i live in a wine community where men and women are both join the club why this club is just for women i want to know about it

  9. tony - June 30, 2007

    i agree with jackee only women wine club what they do there gossip on mens?

  10. rakin - August 16, 2007

    The Web-based Bloglines a sophisticated interface, and delivers such snappy responses…” More… i “…stay plugged into the world of politics,science and technology, and they show business or any other area,spectacles and ideas about i

  11. leo - August 17, 2007

    mostly time I found blog but I naver gain lots of information but this blog have lots of important information abt this and I got lots of imformation on it . Thanks http://sdating,net

  12. deon - August 21, 2007

    A blog which doesn’t allow comments is still a blog. When I started blogging over six years ago, there were many many blogs already. Yes, I know it seems to many as if in the year 2000 you had to hunt around to find a blog. You didn’t. They were “everywhere”. Most have just closed down since then.

  13. penis enlargement - August 25, 2007

    I am Very thank full the owner of this blog. Becouse of this blog is very imformative for me.. And I ask u some thiing You make more this type blog where we can get more knowledge. http://www.penisenlargementz.com

  14. Enlargement - September 25, 2007

    First of all I d’like to say. This blogs have lots of imfomation and thay all imfomation is very important for me. http://www.breastenlargementx.com

  15. pharmacy-online.tk - October 17, 2007

    i like blogs so much because Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art art blog, photographs photo blog, sketch blog, videos blog, music (MP3 blog), audio (podcasting) and are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.

  16. penisa - October 26, 2007

    Ahaaan so you think is this really happened I can’t belive this. Post some more facts, I am intrested in knowing more about this.

  17. Penis Enlargement - January 1, 2008

    I am Very thank full the owner of this blog. Becouse of this blog is very imformative for me.. And I ask u some thiing You make more this type blog where we can get more knowledge. http://www.penisenlargementz.com ..

  18. penis enlargement - January 27, 2008

    I am seriously feeling my pleasure to share my life experiences among the
    world best genius thinking personality about blogs and spams!!! http://www.naturalherbalproductz.com

  19. generic viagra - July 14, 2008

    Buy cheap generic viagra at the best generic pharmacy. Secure ordering process, discount prices, real quality, worldwide delivery.Visit: http://www.yourgenericviagra.com

  20. penis enlargement - November 28, 2008

    Okay, so you’re looking for Penis enhancement pills or alternatives to surgical Penis augmentation. You want to enhance the shape, and size your Penis due to dissatisfaction, feelings of inadequacy, You, like many men are asking the question “do Penis enhancement pills really work?”
    So there you have it, an honest assessment of what natural Penis enhancement pills can do for you, and how they do work as long as you follow the guidelines and choose the right product for you.

  21. Herbal Penis Enlargement Pills - December 5, 2008

    Herbal penis enlargement pills are very suitable for so many men, since they cost less than penile enlargement surgery. These pills are made from herb and plant extracts, and as a result are usually free from side effects when ingested. You do require any special obligation while using these pills; all you do is ensure you follow the required dosage. Although there are so many herbal penis pills being sold in the market today, there are only a few pills that can actually guarantee you results when used and these pill contain ingredients that are totally free from harmful chemicals or herbs. If you are thinking of getting the large penis you have always wanted then you should only use a quality herbal penis enlargement pill.

  22. Vigrx plus - February 7, 2009

    Truth is something that we hear a lot about, but when it comes to things like erectile problems and issues with sex, it seems that the waters can sometimes get quite muddied. If you find that you are a man who is having problems performing, it is easy to think that you are the only one who is affected by it, even when this is nothing close to the truth! If you are in a situation where you are trying to move forward and enjoy your sex life again, you’ll find that you need to think about the solutions that VigRX Plus can provide you with, and you also need to know the truth about this new miracle supplement.

  23. penis enlargement - February 14, 2009

    Penis Enlargement Options – Methods to Increase Penis Size Methods to increase penis size – Natural penis enlargement, supplements, penis pumps, stretching devices and surgery.

  24. penis enlargement - July 20, 2009

    More & more people know that blog are good for every one where we get lots of information any topics !!! http://www.male-sexual-styles.com

  25. Acomplia - July 21, 2009

    This is gonna huge, i just cant belive it that i am standing at a great blog of my life, i am really glad to have my comment here in very decent topic. thanks to webmaster.

  26. Acomplia - July 22, 2009

    This is gonna huge, i just cant belive it that i am standing at a great blog of my life, i am really glad to have my comment here in very decent topic. thanks to webmaster.

  27. penis enhancement - August 4, 2009

    This is one of the best blog, i have ever seen in my life, really impressive work by webmatser, i must wanna share my views about this posting, that very low rang of people talk about this in public forum so hats off to blogger. thnx.

  28. Soft Cialis - October 9, 2009

    very intresting blog my friend i want tos say i really apriciate your work

Leave a Reply