A new winery blog…from the start
I’ve talked at some length about the benefits of wineries maintaining blogs to keep in better touch with customers and breed loyalty. What I’ve not seen before until today is a blog that chronicles the birth of a winery.
PinotBlogger.com is a new blog maintained by a family in the midst of creating a Pinot Noir winery in the Russian River Valley appellation of Sonoma County. They have the vineyards which in the past have yielded grapes sold to Gloria Ferrer in Carneros. But now the family is striking out on their own. They are so early in the process they don’t even have a name yet.
In fact, they are soliciting help on naming their winery. It’s a bit hard to help on that score without knowing more about the family, the vineyard, their goals and attitudes. However, a little help from the blogosphere can’t hurt.
As with every new blog, its success will be based on the frequency and quality of its posts. This is a great idea. So I hope they keep it up.
In any case….cheers…to the new soon-to-be-winery on the block