I’ve recently been researching alcohol consumption trends in the United States and came across some information that, well, is interesting:
People who consume alcohol make more money than abstainers.
To be specific, a study published in the Journal of Health Economics in 1998 found:
U.S. males who drink alcohol make 7% higher wages than do abstainer.
Women who drink receive about three
and one-half percent higher wages than do abstainers.
No, it’s not a significant amount more, but it does appear that there is another benefit to moderate drinking. The question here, is why? Why should drinkers end up being paid more. I have no answer for this question.
But, it goes to the reality that in the United States wine drinkers tend to be healthier, better off financially and better educated than non-wine drinkers. Clearly these benefits are not the result of drinking wine, but traits of people who drink wine. As more people take up wine drinking, the disparity in income, health and education between wine drinkers and non-wine drinkers will diminish.
Yet, still, in America, drinking wine remains something that many people associate with a "lifestyle". This is not the same for beer drinking or spirit drinking. There are no magazines that capitalize on the "beer drinking" or "Beer Country" lifestyle.