Wine Blog WATCH….Truly
The future of Television is certainly linked to the Internet. Is the future of the wine blog linked to video.
I encountered my first Video Wine Blog today, produced by the Wine Library, an Internet-based wine retailer. While its production value was not on par with what you might find on cable TV, Wine Library TV certainly demonstrates that the technology is here to exploit video via the Internet to educate people about wine (and sell more wine).
We’ve discovered centuries ago that the intricacies and interest generated by wine can be expertly communicated through the written world. We know too that audio is a capable medium for delivering information about wine. Yet both these mediums have one thing in common: they rely on words, on literacy, to create a mental picture.
Video is different, it seems. For a Video Wine Blog to go beyond what can be accomplished through mere words the producers really need to exploit the potential of the moving image. Otherwise, you have a podcast that just takes up extra bandwidth and delivers distracting movement on your computer screen.
This is not to say that Wine Library TV won’t succeed. Clearly there is motivation and wine experience behind it. But for it to truly work I need them to deliver something to my computer screen that makes me WANT to WATCH. I’m not sure a very educated wine guy sipping wine, spitting it and talking into the camera accomplishes this.
For video to work it needs to take us places that mere words cannot. It needs to put us in the vineyard, in the winery, on the street. It needs to show us things we can not fully appreciate with mere words and sound. Accomplish this and you succeed with the Video Wine Blog.
In earlier posts I’ve been very bullish on wine blogs, suggesting that they will grow tremendously in 2006, that more and more wineries will adopt them for marketing purposes, and that more and more consumers will come to rely on them. I see the emergence of the Video Wine Blog as part of the same phenomenon that is driving the success and production of mere wine blogs: technology allows us to communicate individually more efficiently with a wider circle of like minded people.