FERMENTATION Readers Don’t Like Strawberry Ice Cream
Just who are you readers of FERMENTATION?
-You are overwhelmingly male
-Spread across the age spectrum
-Make pretty good money
-Are very well educated
-There’s a 50/50 chance you work in or around the wine industry
-Are heavy wine drinkers
-Are likely to spend on average more than $15 on a bottle of wine
-Don’t really like your strawberry ice cream
-Prefer imported autos
-Are likely a dog, rather than a cat, person
-Prefer substantive reading over gossip
Not that surprising, but interesting.
We received a total of 157 responses during the week-long survey of FERMENTATION readers.
Among the deeper and more interesting findings:
-DAILY WINE DRINKERS are more likely to be older, own more wine and prefer Paris over the beach.
-DRINKERS SPENDING $20 OR MORE ON A BOTTLE have higher incomes, more education, less likely to be in the wine business, like their Mercedes and prefer the beach over Paris
-VANILLA ICE CREAM LOVERS tend to be more educated, less likely to work in the wine business, are dog people and are twice as likely to prefer People Magazine
STRAWBERRY ICE CREAM LOVERS tend to be older, less educated, less likely to be married, spend less on wine, more likely to be cat people, and more likely to prefer Paris over the beach.
CAT LOVING READERS tend to be older, more likely to live on the West Coast, have slightly more education, own more wine, prefer Paris and are decidedly New Yorker readers.
DOG LOVING READER are much more likely to live in fly-over country, Spend more on their wine purchases, more likely to prefer vanilla and more likely to read Time Magazine.
I want to thank everyone who took the time to complete the survey. Interesting stuff. I’m trying to get to know FERMENTATION readers better. This helps. THANKS!