FERMENTATION Readers Don’t Like Strawberry Ice Cream

Just who are you readers of FERMENTATION?

-You are overwhelmingly male
-Spread across the age spectrum
-Make pretty good money
-Are very well educated
-Probably married
-There’s a 50/50 chance you work in or around the wine industry
-Are heavy wine drinkers
-Are likely to spend on average more than $15 on a bottle of wine
-Don’t really like your strawberry ice cream
-Prefer imported autos
-Are likely a dog, rather than a cat, person
-Prefer substantive reading over gossip

Not that surprising, but interesting.

We received a total of 157 responses during the week-long survey of FERMENTATION readers.

You can see the results by clicking here.

Among the deeper and more interesting findings:

-DAILY WINE DRINKERS are more likely to be older, own more wine and prefer Paris over the beach.

-DRINKERS SPENDING $20 OR MORE ON A BOTTLE have higher incomes, more education, less likely to be in the wine business, like their Mercedes and prefer the beach over Paris

-VANILLA ICE CREAM LOVERS tend to be more educated, less likely to work in the wine business, are dog people and are twice as likely to prefer People Magazine

STRAWBERRY ICE CREAM LOVERS tend to be older, less educated, less likely to be married, spend less on wine, more likely to be cat people, and more likely to prefer Paris over the beach.

CAT LOVING  READERS tend to be older, more likely to live on the West Coast, have slightly more education, own more wine, prefer Paris and are decidedly New Yorker readers.

DOG LOVING READER are much more likely to live in fly-over country, Spend more on their wine purchases, more likely to prefer vanilla and more likely to read Time Magazine.

I want to thank everyone who took the time to complete the survey. Interesting stuff. I’m trying to get to know FERMENTATION readers better. This helps. THANKS!


4 Responses

  1. Eve Collins - May 31, 2006

    …. and prefer Paris over the beach. I like that, but include the Provence please, where we live. Lots of Anglos here. Anglo is a non derogatory term used here for Americans, Canadians (except the Quebecois), Aussies, Kiwis and all other English speakers who either live or vacation here.
    Eve Collins (Chez Mistral)
    A minority Fermentation Blog reader – 29 years old, female, married (alas, to a French!).

  2. Narendra - May 8, 2008

    Blog Link Exchange Request
    Hi,
    Would you like to link exchange with me, so please add our linking details at your website.
    Here is my link information:
    Link URL :- http://www.globalappeal.blogspot.com/
    Anchor Text :- Global Appeal
    Description :- Wines for years it has been France that has stood out as the world’s best wine producing country. Though it still retains its predominant spot at the top a number of other nations are now giving it stiff competition in quality and taste. Here’s a list of five wine leaders of the world.
    Email:- [email protected]
    http://www.globalappeal.blogspot.com/
    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
    Hi sir,
    We have recently launched a Two blog {http://www.globalappeal.blogspot.com/ | http://www.jaigurudevonline.blogspot.com/} and we are looking to spread the word and get in contact with similar websites to ours to promote relevant blogs and websites.
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  3. Narendra - May 8, 2008

    Blog Link Exchange Request
    Hi,
    Would you like to link exchange with me, so please add our linking details at your website.
    Here is my link information:
    Link URL :- http://www.globalappeal.blogspot.com/
    Anchor Text :- Global Appeal
    Description :- Wines for years it has been France that has stood out as the world’s best wine producing country. Though it still retains its predominant spot at the top a number of other nations are now giving it stiff competition in quality and taste. Here’s a list of five wine leaders of the world.
    Email:- [email protected]
    http://www.globalappeal.blogspot.com/
    >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
    Hi sir,
    We have recently launched a Two blog {http://www.globalappeal.blogspot.com/ | http://www.jaigurudevonline.blogspot.com/} and we are looking to spread the word and get in contact with similar websites to ours to promote relevant blogs and websites.
    Would you like to exchange a link between us? I will add you blog on my link section
    Please email me at [email protected]
    Thanks
    Narendra

  4. picture - April 16, 2013

    That was both exciting at the same time as insightful! Thank you
    for sharing your views with us.


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