Color and Aroma
Another new wine magazine has emerged of late and like the last new magazine I alerted you to, this one is also somewhat niche in nature.
Color and Aroma magazine is a very well designed, attractive publication that seeks to serve the CA wine drinker and wine lover. The actual design reminds me of "Simple" magazine, but with more color and more drama. Being focused on the Southern
California region it is no surprise that the first issue (it’s published 6 times per year) digs into the Paso Robles wine region, spotlights Castoro Cellars, review a Southern California restaurant and a Southern California-based wine group. The advertising too gives away Color and Aroma’s regional focus.
I wouldn’t want to give anyone the idea that they need to live in Southern California to appreciate Color and Aroma. The writing is excellent. Any wine lover will appreciate the articles. The general articles offer inspiration and information for wine lovers no matter where they reside.
You hate to see a magazine launch without good advertising support. Color and Aroma appears to have this kind of support. My hope is that they can find a core of subscribers and good distribution that will allow them to continue to create a very nice publication by providing a good sized base of readers.