Wine Blog Readers and the Wine Media

Over the past month or so I've been thinking quite a bit about the "Wine Media". I put that term in quotes for a number of reasons, not the least of which is that it occurs to me that the "Wine Media" is today something very different than it was 20 years ago when I first began to pay close attention to it.

Another person is paying attention to the "Wine Media" and is investigating a part of it. Tracy Rickman is a post graduate student who is trying to get inside the heads of those people who consume that part of the wine media that are called "Blogs".

Ms. Rickman is, in fact, surveying readers of wine blogs. She needs a good, large sample of wine blog readers in order to give significance to her study.


I think I understand why individuals consume wine-related media. I don't think the reasons are any different today than they were 20 years ago or any different than why people might take the time to consumer book or movie or food or technology-related information: They want to learn about something they have an interest in and reading this material strikes them as a better use of time than doing a number of other things, including reading other types of subject matter.

But to be candid, what really interests me is the disposition of those who participate as members of the wine media. I have a feeling that there is a significant difference between different kinds of members of that fraternity. I further think that a significant difference among the way they work and report will be understood by looking at demographic information about them such as age and gender.

But I can't be sure. That's why I've hatched plans to investigate this question.



7 Responses

  1. Fred - May 11, 2009

    I tried to take the survey but bailed halfway through. It’s way too long and filled with irritating questions intended to screen the user. Unfortunately, these questions are so poorly written that they just embarrass the author. Tom, have you taken this survey yourself??

  2. Iris - May 13, 2009

    I did it the other day – as I’m also a wine blog reader, eager to learn, besides being a winery-blog writer myself.
    I found these “screening” questions not so embarrassing – having done some research during my studies myself, I took it more as a technique to make sure, that people are honest, by bringing up “test” questions in different items, so for me, it made the survey look more serious:-).
    I’m looking forward to the results.

  3. Tracy - May 13, 2009

    Fred – thanks so much for the support.

  4. Tracy - May 13, 2009

    Sorry – misread – that would be thanks to Iris!

  5. Tracy - May 13, 2009

    That would be thanks to Iris – actually!

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