Dispossessed of Common Sense
You observe the world of luxury products long enough and you have the opportunity to come across any number of loutish, uncouth and generally obscene products that have no basis for their existence other than the reality that among the millions of people who have money to burn, you are bound to come across just enough who are so remarkable stupid and dispossessed of common sense that you can count on selling a few items meant just for them.
I honestly don't know where to start. But some of the facts are this:
Someone named Leon Verres has "created" five bottles of what they are calling "The most expensive and most exclusive Champagne of all time." Cost? $2.75 Million for a 9 liter bottle. Five bottles were produced. Each is dressed in a diamond studded fur dress. By the company's account, four have been sold to billionaires from Russian, China and Dubai. One remains and it will be auctioned for charity.
I'm not making this up. In fact, I encourage my readers to go to the Leon Verres website and read the remarkable copy that has been produced in association with this product. You see, it's possible, based on the copy, that I've actually stumbled upon the most important man in the world, in addition to the most important bottle of wine ever produced.
Oh, what's in that bottle? Glad you asked, because this would seem to be an important questions. Or would it? Anyway, to quote from the official website:
"Leon Verres champagne 'Brut Prestige' is an extraordinary champagne for which exclusively the top-cuvees of the Chardonnay are composed. Immediately after the opening of the ancient bottle the elegant flavor of the "Le Billionaire Champagne" flowers out and pleases epicures with the full flavor of enjoyable fruity honey. Whitehorn and vanilla replenish the flavor with a flowery note. Its clear golden rob is crow nd by a diadem of finest pears which 'explode' airy int he mouth. In the roof of the mouth the taste-notes of butter-brioche and lightly roasted almonds dominate and therefore provide for a real taste experience when you enjoy 'Le Billionaire Champagne'. The slow and gentle finish additionally stimulates the taste-papillae and turns this creation of Len Verres into a perfect champagne in order to celebrate victories."
"Testers of well-known gourmet-magazines, luminaries of the world of wines, as well as a multitude of famous celebrities confirm the uniqueness of this 'handiwork out of master touch.' For them 'Le Billionaire Champagne' represents the coronation of all that what luxury can denote."
And so there it is. Now, I can't afford the $2.75 million price tag for the diamond-studded 9 liter bottle. But as Leon says in a press release, "all others who are fallen for the “Le Billionaire Champagne“ do not
have to go away empty-handed because Leon Verres has additionally
created an alternative which is just as luxury and glamorous, the 0,75
l version of the “Le Billionaire Champagne“. For 2.750 dollars
partisans of Leon Verres will receive a miniature-edition of the most
expensive Champagne of all times."
I'm not the first to write about this magnificent foray into absurdity. Alice Feiring has also looked into the "product" and came away with this interesting set of thoughts on "Le Billionaire Champagne" and even has a letter from Leon's lawyers for her troubles.
Despite the grammatical problems on the Leon Verres website (and who am I to point fingers), the comical pomposity of the project, and the depressing idea that anyone would spend $2.75 million on this thing rather than give their money to the Gerbil Rehabilitation Project, I have to admit to having a little bit of admiration for Leon Verres and this entire venture.
The effort and gumption it takes not just to go over the top but to slide down the other side in one motion really requires one to maintain a face that is fantastically straight. I know I don't have anything close to that kind of talent. Well done, Leon.