Make Your Wine Gifting Count
In early January of this year I predicted that "chances are we will see 10% unemployment in America by the end of 2010." I was right…only it came a little early.
Statistics, however precise, don't really tell the story of the Great Recession. What tells the story are all the people you know that lost their jobs, lost clients, lost their homes and otherwise were effected by the economic downturn.
Most of the people I know in the wine industry who are part of the 10% are pretty damn capable people. They are usually smart enough and dynamic enough that they'll find a way to weather this storm or innovate their way out of it. But this is the wine industry. What I'm thinking about now are those folks who, when upon losing their job, have little or no way to weather the storm, find themselves in desperate…I mean really desperate…straits.
Many of us will buy and give wine as Holiday gifts. Let me suggest something. This year, look for wines to gift that also give back. Look to purchase wines that will lead to help being given to those who need it.
For those producers out there that give back to those in need and who give back to their community and who I am about to not mention…I apologize.
The one winery I know of that actively gives back to the community in which the wine is sold is HUMANITAS WINE.
Owned by Judd Wallenbrock, this winery not only produces outstanding wines, but gives back to numerous organizations across the country.
I was pretty proud to work with Judd when he first started Humanitas. A number of years later, Humanitas is still at it.
So here's what I'm suggesting:
IF YOU CAN AFFORD IT, GO BUY A BOTTLE OF WINE FROM HUMANITAS, HAVE IT SENT TO SOMEONE YOU LOVE AND WHO YOU WERE GOING TO OFFER A GIFT TO ANYWAY. IT WON'T COST YOU THAT MUCH, BUT IT WILL MAKE YOUR FRIEND HAPPY…AND IT WILL HELP OTHERS.
Now, for those wineries and other companies that give back to the community, comment on this post with brief information about your company and who how it gives back. Put your URL in the comment section. When you do that, I'll write about it here at Fermentation.
Let's make our gifting really count this year…NOW…Go buy some HUMANITAS