ZesterDaily.com and the Dictates of the Gods
What would you do if you were a wine and food enthusiast and due to a dictate by the Gods, you were only allowed to read one publication to satisfy your enthusiasm for food and drink? No more scanning blogs. No more waiting for the various food and wine print pubs with their dwindling pages to arrive in your mailbox. Just one publication to satisfy your craving for all things food and drink?
Personally, I'm nearly convinced that I'd abandon my various food and wine literary needs to a brand new on-line format called "Zester Daily: The Culture of Food & Wine."
Launched in August 2009 and the brainchild of former LA Times writer Corrie Brown and former Wine & Spirits Magazine editor Patrick Comiskey, ZesterDaily.com has been jumping on to my radar over and over and over these past few months. Scanning its various articles this morning, I finally figured out what it was that's drawn me back to its digital page over and over: The talent.
If you look around ZesterDaily.com you'll immediately notice that the folks writing the stories are in large part very experienced journalists. This means they know better than most what makes for a good and compelling story. It also means they know how write compact, meaningful sentences and paragraphs that turn into compact and meaningful stories, a talent most often not on display in the world of blogs and on-line media (just because there is endless room to publish on the Internet doesn't mean you should use endless words).
Consider this lineup: Corrie Brown—LA Times, Patrick Comiskey—Wine & Spirits Magazine, Elin McCoy—Bloomberg, Louisa Kasdon—MFK Fisher Prize winning writer, Virginie Boone—Writer/Reporter for Santa Rosa Press Democrat, Martha Shulman—Cookbook Author and NYT Columnist, Jordan MacKay—Wine & Spirits Editor for SF's 7×7 Magazine. And this is just tiny taste of the talent that has gravitated toward ZesterDaily.com. High Quality!
Furthermore, there is something very "smart" about the contributions to ZesterDaily. I can't lay my fingers on it exactly, but I'm pretty sure it has to do with the writers injecting themselves into the stories they write in what seems to be only the tiniest of ways, but with just enough personality to give the impression they are writing about something they really care about, rather than something they've been assigned to cover.
Founder Brown describes her ambitions this way: "The goal is to create a national and, ultimately, an international
network of contributors writing about all aspects of food and wine from
every corner of the world."
That works for me.
It is said that the birth of blogs and social networks has turned the focus on "user-generated" content. It has also been said the easy publishing format of the blog as allowed "citizen journalists" to jump into the media fray and redefine journalism and communications. All true. But let's face it, quality journalism and fine writing often isn't a part of what the users are generating or what the citizens are journaling. This is why ZesterDaily.com is important. It's providing both in a format that we all must admit is changing media.
So, now that I have my one food & drink publication to tide me over for eternity, all I need is a dictate from the Gods. Bring it on.