Responsibility of the Wine Experts
I've always thought of ASK.com as a search engine masquerading as a font of information for the search engine illiterate. That's a little harsh and I'm probably wrong about it.
The other day an representative from ASK.com sent me the top ten wine questions asked at the site. Here they are:
1. How many calories are in a glass of wine?
2. How do I make wine?
3. What is port wine?
4. How many bottles of wine are in a case?
5. What is marsala wine?
6. What wine goes best with chicken?
7. Who is the god of wine?
8. How long does wine last once opened?
9. How do I remove red wine spills from carpet?
10. What is the best way to open a bottle of wine?
Eye these questions real closely. Are they not the exact questions you'd expect of a group of folks with little or no knowledge of wine but who drinks and uses wine? Perhaps the exception is question #7: Who is the God of Wine? Lucky no one asked me that question as I'd probably say something flippant like, " 'Third Eye Blind' of course."
The think is, I have to share what struck me as I read through the top wine questions that ASK.com got: I really need to remember NOT to be flippant or condescending when I'm asked a wine question by someone who is without knowledge of the subject. Those of us in the industry and who spend most of our time with folks that have deep knowledge of wine never confront these questions. So I know that when I am asked something like "What's the best way to open a bottle of wine" I might at first be taken about by the ignorance of the questioner.
I can't help be taken aback by that. But I can help rendering a response that isn't condescending. The point is, among the many things that those of us who work in and around wine should remember is that we can really help turn a person off to wine by the kind of responses we give to the simplest questions.
Message of the Day: Patience, Kindness and Helpfulness Is Part of the Job!!