The Truth About Wine Shipping is Simple
If you’ve ever wondered what the reason are that wholesalers across the country vehemently oppose the idea of allowing consumers to buy wine from out-of-state wine stores and have it shipped directly to them, all you have to do is look at the latest report by Wine Intelligence on online usage by wine buyers.
For many years, wholesalers across the country, as well as some particularly anti-consumer and parochial wine stores have argued that it’s dangerous to allow retailer to consumer shipping: minors will buy online—Taxes won’t be paid—Local retailers will be undercut on price by out-of-state retailers that would also have to collect taxes and charge shipping costs (this last one always made me laugh)
None of these bogus reasons explain why wholesalers ruthlessly oppose consumers being able to buy the wines they really want from the sources that actually have them.
The reason is that, as Wine Intelligence explains, 10% of wine buyers buy their wine online. That’s a pretty big number. More importantly, this number has increased by 100% in the past 4 years alone.
To put it all in perspective, wholesalers and parochial retailers oppose consumer choice and dismiss consumer needs for the simple reason that they want protection from having to compete in a modern marketplace—a condition that is a function of greed and laziness.
If you are a consumer, what’s the proper response to wholesaler and parochial retailer’s efforts to stand between you and the wine you want? Easy. Find a retailer that will help you ship the wine you buy out-of-state to yourself. In other words, just buy it and ship it.
If you are a retailer that actually has the customer in mind and want to commit the simple sin of serving a marketplace, what should your response to wholesaler and parochial retailer efforts to stand between you and your customers? Easy. Join the National Association of Wine Retailers to help the lobbying effort to turn by greed and corruption. And if you can help an out-of-state customer ship to themselves the wine they buy…then be a good samaritan.