Shouting Loudly at the Wine Industry is Still Just Shouting
Not too long ago I wrote about the really horrendous rhetoric used by anti-winery folks over in Sonoma (BLISS-Fully Ignorant in Sonoma and Napa Wine Country) concerning their view that the wine industry is ruining everything.
Well it turns out that a new study out of Sonoma State University reveals that the vast majority of people living in and around wine country think the wine industry is just great. In fact:
— Eighty-eight percent of respondents from Napa, Sonoma and Lake counties said wineries have either a positive (42 percent) or very positive (46 percent) impact on their area’s quality of life.
— Eighty-five percent of North Bay respondents said wine grape growers have a positive (45 percent) or very positive (40 percent) impact on their area’s quality of life.
— 94 percent of North Bay respondents said the wine industry contributes either a great deal (65 percent) or some (29 percent) to adding beauty and culture to the region.
The fact that a survey that is statistically relevant shows a huge amount of positive feelings toward the wine industry just as a number of voices are popping up loudly criticizing the wine industry should drive home an important point: Just because someone is shouting doesn’t mean they represent a silent majority.