The Napa Valley Wine Train Incident — No Comment
Those in the wine business in the Napa region and outside it have been reading, seeing and listening to a great deal of commentary about the recent Napa Valley Wine Train incident. In fact, those not in the wine industry, both in the Napa region and outside the region, have been reading, seeing and listening to a great deal of commentary on the Napa Valley Wine Train incident.
In light of this, I thought I’d offer my simple five-point plan to wineries and wine industry members on how to communicate about the Napa Valley Wine Train incident.
1. Say nothing about it
2. Write nothing about it.
3. Make no comment about it if queried
4. Try hard not to think about it
5. Forget about it.
If the basis for this simple five-point plan is not evident to you, simply ask yourself and answer this question:
In what way will saying something, writing something, responding to something, or thinking about the Napa Valley Wine Train Incident and the various commentary that has followed help you sell more wine or more wine services?
I’ve been contacted twice now to comment on the incident. In both cases my response has been: “No comment, and that’s off the record”. This will continue to be my response if contacted again for the simple reason that I’ve asked and answered the question above.