The Immoral and Unethical Wine Frauds of the World
The biggest frauds of the wine world are still slinging their corrosive lies. We know this because we read today that Doug Wregg’s “Real Wine Fair” and its promotion of “Natural” wine appears to still be going strong among a very small number of dupes, lost souls and the ignorant among us.
Mr. Wregg is unlikely to take exception to me using the terms “fraud” or “corrosive” liar, or “ignorant” to describe him and others willing to stick to the unfounded use of words like “real wine” or “Natural Wine” to denigrate all other winemakers in order to sell his own wines. He should understand that these are just terms used to bring together a group of people believing in a different way from him.
I know this because according to Wregg:
“It’s not just about natural wine anymore – the move towards untampered, sustainably produced products is endemic to our culture. The knowledge among customers has increased and a whole generation of people are now engaged. I think a few people still get annoyed by the name: the ‘real’ wine fair and our promotion, Real Wine Month. But it’s just a word used to bring together a group of people working in a different way – not making wines in a laboratory.”
When Mr. Wregg claims that a “whole generation of people” are engaged with “natural” and “real” wine what he really means is that a very tiny percentage of wine drinkers have any notion of what is meant by “natural” or “real” wine and that the amount of self-proclaimed “natural” wine being sold is so small as to not amount to a small drop in the bucket. Moreover, the percentage of wineries worldwide that describe what they do as “natural” is, again, extraordinarily tiny. Well, that’s what Mr. Wregg would mean if he were willing to tell the truth.
And did you catch what Mr. Wregg did there in his comment? He’s telling the wine world that if you aren’t making “natural” or “real” wine, then you are making wine in a laboratory. Why does he say this? Likely because it appears necessary for him to denigrate all wine producers world wide in order to attempt to market the wines he calls “natural” but which have often been called extremely flawed and even undrinkable by consumers and palates far more experienced than his own.
That’s always been my problem with people like Wregg: THE DENIGRATION OF ALL WINES EXCEPT THOSE HE SAYS ARE “NATURAL” ALL FOR THE SAKE OF MARKETING. It’s a strategy that is both fraudulent and immoral.
Until Wregg and those that have attempted to foist the same fraud and lies on the wine trade and wine consumers apologize for their immoral and unethical sales tactics, the worldwide wine trade ought to ignore their wines and let them die on the vine. It’s simply wrong to support a group that has no interest in telling the truth and is primarily concerned with telling lies about their competitors.
Again, Mr. Wregg shouldn’t take umbrage with the way I describe him and his followers. It’s just language used to bring together those who believe differently than him.