Archive for the ‘Uncategorized’ Category

Mar 3, 2017

The Elemental Magic of Winemaking Is Different Than Baby Making

Clarke’s Third Law States: Any sufficiently advanced technology is indistinguishable from magic. I take a certain comfort in the fact that Arthur C’s adage is entirely unlikely to apply to wine. And that’s a good thing because I think it applies to nearly everything else from entertainment to baby making. Sitting on the couch yesterday I looked up at my 4k Ultra, 60 inch TV screen and was entirely struck by how completely different its image is from the screen…

Feb 20, 2017

The Search for Reason in Alcohol Laws

When people who don’t live in such places where archaic laws are still enforced and discover that, for example, Sunday sales of alcohol are illegal, they tend to be stopped in their tracks. They only logical response is, “Well, that’s stupid.” Hopefully, that response will come slightly less often with regard to Minnesota. Minnesota could take the first step toward erasing the state’s ban on Sunday liquor sales. The House was expected to vote Monday on a bill that would…

Feb 7, 2017

Check Your Wine Privilege!

I’ve been hearing a lot lately about “Wine Privilege”. I investigated. Apparently, “Wine Privilege” is a term for benefits that accrue to people identified as wine lovers beyond what are commonly experienced by non-wine lovers. It’s insidious and whether you recognize it or not, if you love wine, you possess wine privilege. Examples of wine privilege abound. If you can open a bottle of wine using a complicated tool that includes levers and handles, you possess wine privilege. If you properly…

Nov 2, 2016

Wine, Price, Value and Feeeeelings

I was told today that the wines of one my Wark Communications winery clients was “overpriced”.  The person who told me this was wrong. It’s not that the wine was overpriced. It was that the wine cost more than they were willing to pay. I want to explain this. A wine is priced correctly when the seller of the wine can find enough buyers at the stated price to sell out the inventory before the next vintage of the same…

Nov 1, 2016

Here Comes the Petaluma Gap AVA

I can make a pretty compelling case that within the latitudinal bands where wine grapes flourish on this planet, it is almost always the grape variety used to produce the wine that is more important to the ultimate character of the wine than the place or region where it is grown. This shouldn’t be controversial. However, when particular wine growing regions within these latitudinal bands demonstrate unquestionably unique climatic and/or geographical characteristics that have a real and positive impact on…

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