Archive for the ‘Uncategorized’ Category

Dec 1, 2004

Who Gets Free Wine Today?

I spoke with a fine gentleman yesterday about a new website they are developing that will review wines from the perspective of a real consumer. That is to say, reviews with less wine speak and an emphasis on value. Do we really need another website to review wines? Sure, why not. Yet, the prospect of one more review panel brings up an important consideration for the small and medium sized winery: Is the potential marketing value of a good review…

Nov 30, 2004

“Screw’em”: The Revolutionary Success of Wine X Magazine

Time Magazine online published a nice piece about wine educator Karen MacNeil’s new PBS series, “Wine Food & Friends”. Good for Karen. She deserves the attention and accolades. Yet buried in the article is evidence that one small, once despised, publication has radically changed the way we who write about wine..write about wine. The article’s author, Terry McCarthy, describing Karen’s “unconventional” way of talking about wine: “When she does talk about wine she uses unconventional, even coquettish, language: ‘like Sean…

Nov 30, 2004

Walking a Fine Line

The assumption any blogger makes is that they have something to say that may be of interest to someone else. This assumption may be overrated. Nevertheless, here at Fermentation it applies. A bit more on the application of this view… Cynicism is unavoidable. If you read the wine media you see it on display in fairly blatant ways. Some wine writers specialize in cynicism. It is that state of mind that propels some writers to question the real purpose of…