Archive for the ‘Wine Business’ Category
There is some pretty fascinating information in an article by Jack Heeger in the Napa Valley Register that covers the findings of a study of consumer wine drinking habits sponsored by the Wine Market Council. The most intriguing information concerns the habits of 21 to 28 year old wine drinkers…THE MILENNIALS!! GIVE’EM CUTE, EYE CATCHING AND CHEAPDebora Scott of TRD Frameworks, the firm that conducted the survey, told Heeger: "They don’t necessarily pay attention to regions, but look at wines…
In their continuing protests against the discriminatory practices of the Free Market, Bordeaux winemakers dumped a ton of Manure (the source was not disclosed) up against the office of a wine broker. The protest by Jeunes Agriculteurs (the young farmers’ union) against wine broker Stéphane Page was carried out in response to Page’s decision to collaborate with the free market and sell a barrel of wine for 700 Euros, rather than the 1000 Euros recommended by the the Bordeaux and…
What would happen if I advised any one of Wark Communication’s winery clients to send out a bottle of wine to any blogger who asked for it? It’s a good question, and one that blogger Hugh MacLeod tested in going to work for South Africa’s Stormhoek Winery. According to a Decanter story, there appears to be some correlation between the doubling of sales of Stormhoek’s wines in 2005 and the MacLeod’s BloggerSampling program that provided samples of Stormhoek to about…
In general, consolidation in the wine industry is viewed with trepidation. That assumption by many is that as one winery buys another, then another then another, unfortunate things happen. Many assume the wine quality of the purchased wineries will suffer. Some assume the character of the purchased wineries will suffer. But, here is an interesting benefit that I, and I’d bet many others, have not considered. Take look at the Franciscan Wine Club. Franciscan is part of the Constellation empire,…
"… women who account for the majority of wine purchases in most price segments, enjoy wine in small, intimate gatherings and choose it for reasons that speak to enhancing an experience." This comes from a set of Top Level Findings of a study on consumer habits commissioned by the California Wine Institute, the state’s largest association of wineries. There were a number of other findings described, but this idea of how women relate to wine I found most interesting. In…
