Posts Tagged ‘press releses’

Jun 14, 2006

Wine PR Rule #1: Giv’em What They Want

The wine PR business has really changed. It is much harder to garner good press for your wine today than it was 15 years ago for one simple reason: There are a whole lot more excellent wines on the market and just as many new, compelling stories that need to be told. A good wine marketer or publicist better know what they are doing. This is the first in a series of looks inside the wine PR business. Or, better…