Pinot Noir is HOT
The Pinot bandwagon still apparently has lots of room on it.
ACNielsen’s Scantrack shows that sales of Pinot Noir in America rose 75% in volume and in value for the 4 weeks ending May 7. The 52 week increase up to the same date is 28.5% in volume sales and a 33% increase in total value.
It appears that the only thing in the way of Pinot sales continuing to grow is access to grapes. Pinot Noir sales in the U.S still only represent 2.1% of all wine sales.