It’s the first Monday of the Month and that can only mean it’s time for my monthly appearance on WineBiz 2.4 with Kaz and Erik. A great show on the wine business from a Sonoma perspective. I’ll be on to….well, to be on. I guess I’m considered a "guest commentator."
Kaz is one of Sonoma’s true originals. He’s a winery owner with an intense sense of wit that swings from silly to dry. But if you really want to know what ground up, small winery, find a niche, guerrilla marketing in the wine biz is like, check out his KAZ winery. Kaz originated the idea of "Catchy Labels Catch Consumers."
And yes, that’s KAZ in the picture.