Our Motivations: The Substance of our life
What keeps you up at night? What keeps you excited after you wake in the morning and realize another day is yours? What is it about your work that makes you proud and motivates you?
I was asking myself these questions the other day while conversing with a Zinfandel. In the end, my answer was not money, not prestige, not security. What keeps me proud and motivated about the work I do is my associations.
Wark Communications has right now the most fascinating mix of clients and individuals ever assembled.
Hook & Ladder Winery: A Russian River Valley producer with 400 acres of grapes at its disposal and three generations of family working it.
Bucklin: Producer of the Old Hill Ranch Zinfandel, clearly one of the most historic vineyards in California that produces a wine of such uniqueness that it might not be taken for Zin, but could only be "Old Hill" in origin.
Mayo Family Winery: By far most forward thinking tasting room entrepreneur who makes only single vineyard wines in small batches.
Inertia Beverage Group: This group of direct sales/Internet marketing entrepreneurs are the kind of group that gets remembered decades from today as "the pioneers."
Saintsbury Vineyards: Is there a more definitive producer of Carneros Pinot Noir? Are there two more interesting and engaged wine guys as Dick Ward and David Graves?
Now I get to add to this pride-inducing group Appellation America. I’ve been fans of Appellation America an their mission to bring appellation consciousness to the American wine trade and consumers since I first heard of them. I watched them slowly bring on a series of outstanding correspondents such as Tony Aspler, Dan Berger, Thom Elkjer and Alan Goldfarb. Let’s face it, wine web sites are a dime a dozen. But Appellation America is demonstrating the kind of commitment to a mission that exists among a group of American publishers that can be counted on two hands.
So, when they came to talk to me, I listened.
I rarely send out a press release or allow a press release to be sent by a client announcing new Wark Communications clients. My philosophy is its the client, not me, that needs to get in the news. I didn’t hesitate with Appellation America.
Sometimes in wine pr, and probably most other consulting endeavors, we take clients because we know we can do the job and because the money is good. The ideal is to WANT each and ever client because they motivate you with their significance and your desire to spread the word.
Well, I’m in a motivated mood—so motivated as to be inspired to write a bit of a self congratulatory post on FERMENTATION, something I studiously try to avoid.
But the take away is this: Our motivations are the substance of our lives.