Posts Tagged ‘Appellation America’

Jun 22, 2006

Our Motivations: The Substance of our life

What keeps you up at night? What keeps you excited after you wake in the morning and realize another day is yours? What is it about your work that makes you proud and motivates you? I was asking myself these questions the other day while conversing with a Zinfandel. In the end, my answer was not money, not prestige, not security. What keeps me proud and motivated about the work I do is my associations. Wark Communications has right now…

May 8, 2006

Look to the New World for Terroir

I think I’ve finally concluded that in the Old World (Europe) "Terroir" is really "tradition". The European wines from different appellations, large and small, that you drink tend to have a consistent and particular characteristic not because the climate and soil from that appellation force upon the wine a particular character, but because there are a set of traditional winemaking and grape growing techniques in an area that lead the wines in a particular direction. Those traditions relate to how…