Sympathizing With Mondavi
It’s hard not to sympathize with Michael Mondavi.
Imagine having helped build one of the truly great wineries and brands in the world. That’s a pretty cool accomplishment to have on your resume. Now, imagine the brand also carries your last name. Even cooler. But imagine further being that person, making wine, but not being able to use your own name on your new brand.
Michael, who recently purchased Carneros Creek Winery in Carneros apparently has plans for his own brand. This new turn in his career comes two years after leaving Constellation Brands, the wine behemoth that purchased Mondavi. The problem is that Constellation owns the the use of the name "Mondavi", while Michael’s uncle owns the use of the name "CK MONDAVI" (that’s a long story)
Others in the wine industry have found themselves in a similar situation. While annoying it must be to have your name owned by others, there’s no reason that one can’t move on to do fine things in the wine business. Cecil De Loach and family, formerly of De Loach Vineyards, are doing just fine in their new venture that makes no reference to the famed wine family’s last name.
If I was to bet on it, I’d put my money on Michael Mondavi doing just fine with his new winery. Maybe he should call the new winery: