Wine Wholesalers Keep To Losing Strategy with New CEO
The Wine &Spirit Wholesalers Association (WSWA), the arch enemies of wine consumers, small wineries and emerging wine regions across the country, has appointed a new CEO and President to replace Juanita Duggan. Craig Wolf, the interim CEO and former General Counsel, will take over this position.
Wolf has been instrumental in shaping WSWA policy that opposed direct shipping of wine to consumers at every turn and has helped shape WSWA strategy of squashing emerging wine industries in states across the country by convincing legislators to mandate that wineries use wholesalers to get their wine to restaurants and retailers, rather than simply sell it to restaurants themselves.
In a press release issued by the WSWA, Wolf made a statement that needs bit of translation. Allow me:
"America’s wine and spirits wholesalers are indispensable to the regulated
alcohol distribution system in this country" (Unless that alcohol is produced by small wineries that want to distribute themselves…in that case WSWA is of no value).
"…We bring an amazing selection
and availability of fine products from across this country and around the
world" (except for those that don’t provide wholesalers with much profit and in those cases we makes sure those wineries have little opportunity to sell their product to anyone beside their neighbors…after all, why should these wineries be able to sell their wine to a broad market if we can’t make a profit off it?),
"…as well as provide local control and regulation to a socially-sensitive
product" (We push paper in a way no one else could possible do).
"…We will be looking for new ways to communicate the
value of our role in the distribution process. (We will continue to pay off legislators in order to maintain our state-mandated monopoly–ain’t capitalism grand…you can buy the most amazing things).
Wolf made his name working for Sen. Orin Hatch of Utah before taking the position of General Counsel for WSWA. Working side by side with Juanita Duggan, he took part in one of the most amazing series of PR disasters in wine history: The concerted attempt to convince consumers, legislators and the nine justices of the Supreme Court of the United States that wineries were sending $100 bottles of wines into the hands of teenagers.
What will Wolf think of next? Stay tuned.