Who Trusts Wine Bloggers?
This blog does not publish reviews of wines. That fact makes this blog fairly unusual in the world of wine blogs as many, if not most, do indeed review wines.
It’s for this reason that I find the following results of the just finished survey conducted of readers of this wine blog most interesting:
Q. Have you ever purchased a wine after seeing it reviewed on a wine blog?
If you are a wine blogger and review wines on your blog, consider these findings seriously.
If you are a winery that utilizes 3rd Party endorsements as a method of marketing, consider these results seriously.
……………Are you finished considering these findings?
Good. It shouldn’t have taken too long to understand the implications.
Now, given that most wine bloggers are not "professional" wine critics, you should probably consider this question: Why are folks SO WILLING to take the advice of a wine blogger who is quite likely to have no professional experience evaluating wines for the consumer?
The answer clearly has something to do with trust. So consider the answer to this question that also appeared on our recently completed survey of FERMENTATION readers:
Q. Generally, how trustworthy do you believe the information is that you read on wine blogs?
Extremely Trustworthy: 9%
As Trustworthy As Any Other Medium: 85%
It’s Not Very Trustworthy: 6%
There is a lot going on in this response that needs to be considered and I suspect I’ll be considering them in the future. But for the moment its enough to point out, in conjunction with these results, that the number of readers of wine blogs is growing and there is no reason to believe that each new reader of wine blogs will be substantially different from those that are reading wine blogs now.