A Graphic Display of Wine


Over the years we’ve done more than our fair share at Wark Communications. We’re pretty good at it. The real key to creating a good logo is to understand perfectly the idea that a simple image is supposed to convey and who you are primarily going to be communicating to with the logo.

Why do I note this?

Well, your chance to prove your Wine-Related-Logo-Creation-Skills are upon you.

The venerable Wine Blogging Wednesday folks are having a logo design contest that will result in a new logo for the group. We don’t know what the prizes might be yet, but consider it a challenge any good, self respecting, graphically inclined wine lover might want to pick up and run with.

To get you started, here are my "Thinking Tips" for your approach to logo creation:

1. Determine the top two ideas associated with the thing the logo will represent

2. Before you begin creating, play a series of word association games (words represent ideas)

3. Know how the logo will be used
(will it be reduced in size in places, will be primarily in a 72dpi format)

4. Try to stay away from think fonts when creating an logo to be used on the Internet

5. The logo should have a color and black and white format

6. Try to present variations (The name spelled out, just the initials, black and white, color, vertical, horizontal)

I’ve never participated in Wine Blogging Wednesday because I don’t review wines. However, I follow its results religiously as do numerous other folks. I also consider Wine Blogging Wednesday one of the most successful Internet-based group wine efforts every.


One Response

  1. Thomas Pellechia - January 26, 2008

    What’s a “think font?”

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